You know what is really great?
When a client who doesn’t know the power of creativity/design in their business, realises how much impact it has.
And here’s the secret to the results.
We are human beings. We’re a body, but all our decisions are made from our brains.
Our brains run our lives.
When communicating anything – we’re talking to the mind. We’re trying to get some form of reaction to an end goal.
Communication is really cleverly thought out layouts of words and pictures.
Words and pictures are powerful.
They can make us buy something. They can bring clarity. They can change the world.
But more importantly – they can make us feel.
Words and pictures generate emotions.
We make our decisions based on how we feel, emotionally.
So if you saw this, would you trust it?
Then if you saw this? Would you trust it?
That’s the same business, just presented differently.
So if businesses adopt the feelings over features approach when communicating to their customers – there going to be more successful.
In this instance, Austin Kemp has seen a significant increase in new business – all through the power of design and creative thinking.